Behind the Photo Shoot

Creating Images of Architecture

Architects rely on photographic reproductions to build our portfolios. Clearly we can’t carry around actual projects to show off our accomplishments, so after all the hard work implementing our designs, we create still images that must capture the essence of our ideas and the reality of the built space. It’s important to understand who the primary audience will be for these images- it could be for a design magazine spread, for an awards submission, or for prospective clients who want to see what we’ve done in the past that relates to their projects.


Digital Photography Was A Game Changer

The use of digital photography has made an enormous difference in the process of doing a photo shoot. In the good old film days, it was much more time consuming to get each shot. With digital, my photographer has a laptop connected to his camera, so we can see instant results to review and make changes either in the lighting, camera angle, etc. With film, larger format cameras were used (typically 4 x 5, black cloth to block out light and images appeared upside down in the viewfinder) with removable backs for Polaroid exposures. These were the test prints. Various gels were used to balance natural and artificial light, and getting the time exposures of each was a time consuming process. The magic of Photoshop now allows the photographer to splice together different exposures in post production to get the right balance in the lighting.Typically I take “scouting” shots before the photo shoot date to get an idea of images I’d like to photograph, and send these to the photographer in advance. This also give me a chance to think about what props I might want to bring along if any, and mentally plan for what might have to be cleaned up and moved around on the day we photograph. Here’s some examples of my scouting shots next to the final photographs.


Setting Up The Shot

The real time involved in the photo shoot is setting up each view. Since we’re trying to show off the design to it’s best advantage, we clear away much of everyday “clutter” on kitchen and bathroom countertops, straighten out books on shelves, move furniture and place decorative elements in positions that looks right in the camera rather than how they work best in the space. (No one really lives as pristinely as the photos might suggest!) For interior shots, there may be several photographers lights set up to fill in shadows or balance daylight with artificial lighting. The camera sees things very
differently than our eye when perceiving light in the space.For outdoor shots, we try to find the ideal sun exposure. On this shot, it was a mostly cloudy day, so we waited around for a
break in the clouds in order to capture the play of sun and shadow on the building. Note the lounge chairs on the lawn.
They don’t really live there, but we wanted something to fill the void in the photo. A fixed camera position and angle of view requires quite a different consideration than experiencing a space in person.


It’s often a dilemma whether to wait for landscaping to be completed and mature a bit, or final decorating before doing these shoots, but usually I’m anxious to get the new projects onto my web site. “Architectural Digest” wouldn’t publish photos that don’t look lush and complete, but I’m not aiming for that anyway!
Professional photos by Peter Kubilus

I sometimes refer to split levels and ranches as “The Other Mid Century style”. They may not quite call to mind the classic mid century modern houses that have become so desirable, but with a little imagination, they do offer a great opportunity to create a modern home for this century.

I grew up in a 1958 split level house in suburban Philadelphia, and I remember even as a child recognizing the distinctively different feel from my friends’ traditional colonial houses. The more open plan, cathedral ceiling in the living room, and the 50’s decor seemed so cool by comparison. And the half flight up to the bedrooms and half flight down to the playroom seemed so easy compared to the conventional three level configuration.

Split levels and ranches became popular during the post WWII suburban expansion and reflected a desire for a more modern style home. The splits worked well on sloped or smaller sites, offering an open layout, yet more compact than a spread out ranch. In some homes, the arrangement allowed for cathedral ceilings in the living room since there was not a second floor above.

Somewhere along the way, split levels became something of a pariah. These houses generally lack both the design sophistication of a classic mid-century modern house from the same period or the character and charm of a traditional Colonial or Tudor. When found in neighborhoods with high land values, they often become tear downs that make way for more conventional Colonial style mansions. But from my experience and what I hear from local realtors, there is a growing demand for more modern homes, and these splits and ranches may be the best bet short of building a new house from scratch.

The split level modernization projects I’ve done have mostly included additions and exterior “curb appeal” makeovers. A common addition is adding a level above the one story portion, usually for a master suite and other related spaces. Addition on the back can create a larger kitchen or family room space. One project completely re-conceived the idea of a split level, and resulted in a dramatic home with the different levels intertwining in unexpected ways.




Englewood Cliffs, NJ

This client had hired an architect who completed the plans for a second floor addition. However, the client wasn’t happy with how the outside was looking, and asked us to re-design the exterior without making any big changes to the plans. The biggest design change we made was to change the gabled roofs to hip roofs, which immediately created a better resolution between the two wings of the house, and established consistent horizontal lines to the wall surfaces. The entry was given a cantilevered canopy, the bay window squared off, and the break up of materials further accented the horizontal connection between the volumes.

Tenafly, NJ

In this project, the client wanted to add a larger kitchen and family room to the back of the house, along with a new deck. This freed up space for a powder room and large pantry area at the living level. At the upper level, the space was reconfigured to provide a more generous master suite, eliminating one bedroom. A new bedroom and bathroom was added to the lower level in the area that had good window exposure. The existing entry sequence from driveway to front door was unwelcoming and included an un-needed circular driveway that was too close to the front door. Our design included a re-working of the front landscape.

This house already had hipped roofs, and our window and material choices helped to further modernize the overall look of the house.

These elevations show a different approach to material choices that I had presented, but the client opted for the black and white approach. 

Summit, NJ

The owners of this house had outgrown the space and embarked on an ambitious plan to enlarge the home and create a more modern expression. The neighborhood was full of these same style homes, but one by one, they were being torn down and replaced by the traditional style homes that developers were putting up around the state. For this project, we kept the original foundation and basic premise of the split level, and proceeded to create a modern home more in keeping with the mid-century spirit of the original. We had to submit for a variance to move the garage entry to the front of the house, and among the comments from various township departments was this very gratifying observation.

“The Historic Preservation Commission commends the owner and Architect for their proposed transformative design of one of the tract mid-century split-level homes- typical of the neighborhood- into a modern home in keeping with it’s mid-century influence. As an expression of its own time, the diagnosis is properly scaled to the neighborhood, and successfully addresses the site conditions, and utilizes material appropriate to their proposed use. We also like that the proposed design resists the common ersatz new-traditional inclinations that are becoming common in this neighborhood. No objections.”

The stair down was reconfigured to make a better flow from the new mudroom off the garage as well as new basement space under the rear addition. Setting the master suite second floor addition back from the front allowed a high ceiling area in the living room.

Scotch Plains, NJ

These owners lived in the neighborhood and were looking for an opportunity to create a modern, larger home nearby. This property met their need in terms of the location and the property size and character, and included a forlorn split level house that could easily have been a candidate for a tear down. Instead, we decided to retain some of the basic structure and proceeded to make additions and reconfigure space to create a home that took advantage of the various levels in ways that added to the interest of the architecture- resulting in a design that couldn’t have been achieved if a new two level house had been built instead of retaining the split level structure.

The two patios at the back also reflect the split-level nature of the house. The connecting stair follow the interior stair form the kitchen to the lower level dining/ living/ guest room spaces.

The lower level now has two stairs down, one from the entry foyer, one directly from the kitchen. The balcony space above acts as a private congregating space for the family, with a piano tucked in.

See this full project here.